Over the past few years, The Huffington Post has been laying down cross-continental roots with its growing stable of international editions designed to scale the brand from London to Tokyo to Maghreb.
Now the voluminous aggregator turned Pulitzer Prize-winning news website is aiming to cement its global cachet by nurturing an endangered species of journalist: the full-time foreign correspondent.
Earlier this year, HuffPost struck a partnership with the Berggruen Institute on Governance. The global policy think tank, which has offices in the U.S., Germany and Switzerland, is teaming up with HuffPost to launch a new web site called WorldPost that will feature original reporting (provided by HuffPost journalists) and op-ed content (provided by Berggruen).
There will also be a broadcast component tied to HuffPost Live, a year-old streaming video offering that recently reduced its U.S. footprint in pursuit of a broader, more international audience.
As part of the forthcoming WorldPost launch, HuffPost is putting two sets of boots on the ground in the Middle East, with a third hire planned for China.
Max J. Rosenthal has signed on as a Beirut-based Middle East bureau chief who will largely focus on the war in Syria; Sophia Jones will be a Middle East correspondent based in Cairo.
WorldPost also is in the process of looking for someone in China, mostly likely to work out of Beijing, where HuffPost editor-in-chief Arianna Huffington and executive business editor Peter Goodman have been rubbing elbows with heads of state and other Davos types at a Berggruen Institute conference they’re currently attending.
“Given our international expansion, and given the reality of a truly global news cycle with issues that can’t be understood through a national lens, we feel the need to deploy people outside the U.S.,” said Goodman, whose portfolio is expanding to include the “global news editor” title for WorldPost, when Capital reached him by phone Monday afternoon (New York time).
“We’re beginning with correspondents,” Goodman continued, “in areas that are now generating some of the most important news: Syria, via beirut; Egypt and the broader Middle East, via Cairo; and eventually China.”
It’s a modest expansion, but it comes amid concerns over diminished foreign-reporting resources at legacy print outlets. Many of them have begun relying on freelancers who lack the type of institutional support that can make parachuting into a conflict zone a lot less dicey.
HuffPost isn’t the only digital disruptor that’s trying to pick up some of the slack, either. The Boston-based Global Post and Brooklyn’s Vice Media have both developed substantial foreign-reporting bona fides. More recently, correspondents were installed in Istanbul and Eastern Europe as part of Buzzfeed’s Gremlin-like expansion.
Goodman declined to elaborate on WorldPost’s specific plans, but he said it was his “intention” to build up a “robust international staff” and that WorldPost would also draw on the resources of the mothership’s existing eight global editions. (For those of you keeping score: Canada, the U.K., France, Italy, Spain, Germany, Japan and Maghreb, with a Brazilian site on the way.)
A HuffPost spokesman declined to comment on the targeted launch date for WorldPost or the Berggruen/HuffPost funding breakdown, nor would he confirm whether WorldPost would get a distinct URL or if it would be a new vertical on huffingtonpost.com.
But judging by the looks of Huffington’s Twitter feed these past few days, it appears she and her collaborators may still be ironing out the details:
Brainstorming launch of global site w/ @berggruenInst Nicolas Berggruen @PeterSGoodman Nathan Gardels & Dawn Nakagawa pic.twitter.com/61uMv2qWmC
— Arianna Huffington (@ariannahuff) November 1, 2013
Huffington and Goodman’s Beijing trip also included a meeting with Chinese President Xi Jinping, but Goodman declined to say what they talked about.
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